White Hat SEO

Seo methods
While scrutinizing the SEO terminologies, many a times we come across the term White Hat, Black Hat and Grey Hat Seo techniques. Before accomplishing the SEO of any website in online world, one should glance at these subsets for furnishing a successful SEO campaign.
White Hat or ethical SEO methods encompass all the strategies and techniques that embody pleasant impression on the search engines like Google, Yahoo, etc. For this along with tweaking the codes of your website, you should focus on attaining quality links to your online enterprise.
All White hat SEO techniques pursue the search engine guidelines. Here some of the pure White Hat Techniques are explained

Assuring Quality Content
Content being the Caesar of your online image, should possess the value laden information. Content rich website seems pleasing to the search engines and visitors. Search engines just love content. You should emphasis on employing fresh and unique content to the site. At the same time duplicity should be avoided.

Consort search engine while crawling your site
The website should be structured in seo friendly pattern. For this, here are some of the seo tips

1.Title and meta tag
These should bear the highly targeted keywords and key phrases of your site. These tags govern the most sensitive section of your code which if handled well, could help increase your rank.

2.Keywords
A thorough search about the targeted keywords should be done before inserting them in your site. Try to target multi-words phrases that are more relevant to your website representing your product and services.

3.CSS Assignment
A separate CSS should be included to accomplish all the design elements of your site. This avoids the distorted representation of the code and helps search engine crawl the site.

4.Semantic Mark Up
These should be utilizes in Seo friendly manner. The structured tag employed in hierarchical manner is preferred i.e. H1 followed by H2, then H3 and so on.


The other side of coin deals with Black Hat SEO or Unethical SEO technique. It involves efforts like redirecting the search engine "spiders" to completely different pages than what human visitors see, mass-posting of "spam" comments (on blogs, forums, articles), or inserting wide range of keywords at the end of every web page. These techniques sometimes try to deceive the visitors and target all the other unethical means as well.

Grey Hat Seo is all about utilizing these tactics falling in the grey area between transparent legitimate tactics and the search engine spam. These include seo techniques such as paid links, cloaking, duplicate content and some other with the same concern. These techniques should be avoided while using the SEO tactics fairly.